Tuesday, December 3, 2019

Ch. 8 - Segmenting and Targeting Markets


The stages of the Family Life Cycle at which the VertuoPlus is positioned to be sold are young/single professionals, the young married/divorced without children; the middle-aged married/divorced with/without children; and the middle-aged married/divorced without dependent children, as they all have sufficient, moderate-to-high disposable household income. 


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