Ch. 8 - Segmenting and Targeting Markets
The stages of the Family Life Cycle at which the VertuoPlus is positioned to be sold are young/single professionals, the young married/divorced without children; the middle-aged married/divorced with/without children; and the middle-aged married/divorced without dependent children, as they all have sufficient, moderate-to-high disposable household income.
No comments:
Post a Comment