Tuesday, December 3, 2019

Ch. 15 - Marketing Communications


Nespresso’s VertuoPlus’ primary competitive advantage concern its dual ability to produce large-size regular coffees in addition to the traditional espresso it was originally known for. Furthermore, the patented centrifugal technology makes it the only single-serve, portioned coffee machine capable of creating decadent crema on an otherwise water-textured, long coffee drink.




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