SWOT ANALYSIS
STRENGTHS
- Market pioneer
- High-quality products
- Global presence
- Backed by Nestle
- Patented technology
- Simple application
WEAKNESSES
- Requires, single-use, aluminum capsules
- Expensive
- Incompatibility with non-Vertuo capsules
OPPORTUNITIES
- Brand alignment with luxury hospitality and corporate entities
- Continued growth of portioned coffee market
- Cross-promotion with manufacturing partners
THREATS
- Competitively-priced imitation products
- Many substitute products