Monday, September 9, 2019

Ch. 2 - Strategic Planning for Competitive Advantage




SWOT ANALYSIS


STRENGTHS
- Market pioneer
- High-quality products 
- Global presence
- Backed by Nestle
- Patented technology
- Simple application 

WEAKNESSES
- Requires, single-use, aluminum capsules 
- Expensive 
- Incompatibility with non-Vertuo capsules 

OPPORTUNITIES
- Brand alignment with luxury hospitality and corporate entities 
- Continued growth of portioned coffee market
- Cross-promotion with manufacturing partners 

THREATS
- Competitively-priced imitation products
- Many substitute products 




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