Monday, September 2, 2019

Ch. 1 - Overview of Marketing

“To enable anyone to create the perfect cup of espresso coffee.”



Founded by Nestle in 1986, Nespresso initially launched in the B2B market with two pioneering portioned espresso machines, subsequently hitting the consumer market in 1991. The VertuoLine was introduced in 2014, featuring coffee/espresso hybrid machines with patented centrifugal technology.




(https://www.nestle-nespresso.com/asset-library/documents/nespresso%20-%20history%20factsheet.pdf)



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