Tuesday, October 29, 2019

Ch. 6 - Consumer Decision Making




The evoked, or considered set of Nespresso’s VertuoPlus hybrid coffee and espresso machine include the Keurig K-Cafe, the Cuisinart SS-10, and the Mueller Ultima Sing Serve K-Cup Coffee Maker. They all produce single-serve, portioned coffee, but only the VertuoPlus can create coffee and espresso with crema, by a single button. 

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