Ch. 6 - Consumer Decision Making

The evoked, or considered set of Nespresso’s VertuoPlus hybrid coffee and espresso machine include the Keurig K-Cafe, the Cuisinart SS-10, and the Mueller Ultima Sing Serve K-Cup Coffee Maker. They all produce single-serve, portioned coffee, but only the VertuoPlus can create coffee and espresso with crema, by a single button.