Monday, September 23, 2019

Ch. 11 - Developing and Managing Products



The VertuoPlus was introduced in 2014 in response to U.S. demand for larger-sized, regular coffee. Nespresso elected to have the VertuoPlus manufactured by two distinct, but equally reputable small appliance manufacturers, De’Longhi and Breville, to increase distribution while diversifying design. Both co-branded versions feature the same patented centrifugal technology. 


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